The Goulburn Murray Valley Fruit Fly Area Wide Management (GMVFFAWM) Project region is 16,354 sq km and encompasses the five local government areas of Greater Shepparton City Council, Campaspe, Moira, Strathbogie and Berrigan Shires servicing a population of 150,067 people. The gross value of Queensland Fruit Fly (QFF) host horticultural crops in the GMV is approximately $415,000,000 annually (ABS 2015-2016).
The Goulburn Valley is the largest pear producer in the Southern Hemisphere and the Murray Valley is Australia’s largest stone fruit producer. Unless QFF is effectively controlled in the GMV, the impact on Victorian exports, industry, jobs, tourism and our lifestyle could be devastating.
The project is overseen by a Governance Group, has a full-time Project Coordinator and is auspiced by the Moira Shire.